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3rd Rail Jam Brings the Funk

Press Release Date: Jan-19-2010

Hip hop, urban edge, art and fashion hit the slopes in 2010

Saturday, Jan 23 2010! Uniting some of the nation's best amateur skiers and riders with the authentic, all elements brand of the hip hop culture, the renowned 3rd Rail Jam is making the rounds again for 2010. Expanding the urban edge to five resorts across the nation, 3rd Rail will showcase some of the best in snow sports with a series of winner-takes all rail jams, slope side graffiti art, MC battles, hip hop music and live performances by Grammy- nominated British-American rapper Slick Rick.

The grassroots snow competition kicks off Jan. 9 at Mountain Creek in Vernon, NJ, continues Jan. 23 at Beech Mountain at Beech Mountain Parkway, NC followed by a Feb. 6 jam at Raging Buffalo in Algonquin, IL, then Feb. 13 at Brighton Resort in Brighton, Utah and wrapping up March 6 at Mountain High in Wrightwood, Calif.

Creating its own pocket of culture inside snow sport culture, the 3rd Rail Jam brings aspiring amateur riders to resorts nationwide. Up to 150 riders per stop will take part competing for cash prizes and a limited edition Launch Snowboard designed by graffiti legend Pose2. In addition to the rail competition, there will be live painting by some of the most notorious graf crews in North America. If that's not enough, check out 'The Battle Below Zero,' a freestyle MC competition pitting eight local MCs against one another- something that has never been held on snow before. Additionally, Under Armour, Skull Candy, Turbine, and Kangol will be on hand to show everyone the every finest from their new lines and giveaway product to lucky

To top off the high octane event, Slick Rick will follow each rail jam with pulsating after-parties that include fashion shows and break dance crews. Originally from the U.K., the Grammy-nominated rapper, Slick Rick, set the tunes for Snoop Dogg who covered Rick's hit song, 'La-Di-Da-Di,' and is popularly known for his song, 'Children's Story,' often heard on the dance floors of many night clubs, in addition to his role in Jay-Z's, 'Girls, Girls, Girls.'

Named after the most lethal rail on the Subway in New York City, the 3rd Rail Jam founders Timmy Grins and Pat Hession always work to create the most grimy contest set-ups, rarely seen at resorts. Their mix of skier and rider competitions complete with hip hop music, graffiti and MC battles, work to bring out the very best in talented young skiers and riders throughout the country.

The competition is open to three divisions- 15 and under, all girls and best of breed. For more information, or to register for the 3rd Rail events, go to www.3rdrailjam.com.

See video: www.youtube.com/user/The3rdRailTV

See photos: 3rd Rail Photos

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Beech Mountain Resort  •  1007 Beech Mountain Pkwy  •  Beech Mountain, NC 28604  •  1-800-438-2093  •  1-828-387-2011